How does someone from a Wisconsin city of 19,000 people end up walking for Versace? Zach Cox has never sat down for a magazine profile to answer that question directly, but the pieces of his story are out there, told mostly through his own Instagram captions, a short-lived X bio, and the joint videos he makes with his wife.
In brief: Zach Cox was born on January 28, 1998, in Marshfield, Wisconsin. He built the Instagram account @blamecox into a following of more than 650,000 people, which caught the attention of IMG Models. That agency signed him for worldwide representation, with runway and campaign credits for Versace, Dolce & Gabbana, Perry Ellis, and Les Hommes. He married fellow creator Quincie Pullen in Paris in May 2023. Together they have two daughters — Capri (born January 2024) and Romie (born 2026) — and now live in the 30A / Fort Walton Beach area of Florida. Their combined following across Instagram and TikTok exceeds 3 million.
What Zach Cox Has Actually Said About His Own Story
Here’s the honest part: Zach Cox has not given a sit-down interview to a fashion or lifestyle outlet that’s been documented anywhere searchable. People.com covered a viral family moment in 2024, and Today.com picked up a comedy clip in 2023 — but neither was a traditional profile or career interview. No Architectural Digest walkthrough. No sit-down with a modeling trade publication explaining how the IMG deal came together. For a model with hundreds of thousands of followers, that’s unusual, and it says something about how he runs his public life — through captions and short clips, not press rounds.
The clearest line from Cox himself sits in an old X (formerly Twitter) bio, tied to his IMG New York representation. It reads simply: “Just trying to make a small footprint in this giant world.” It’s not a grand statement. It’s a low-key line from a guy who, by his own account, didn’t set out chasing a fashion career — the career found him.
Beyond that, what exists is a body of joint content with his wife, Quincie Pullen, on TikTok and YouTube. Their videos lean into comedy more than confession — jokes about their shared last name, light bits about baby names, and clips that document big days rather than explain them. One of his most-viewed YouTube uploads is titled MY FUTURE EX WIFE DOES MY MAKE UP! — a comedy sketch from before the wedding, not a statement piece.
What This Life Means to Him, In His Own Words
Cox’s own words point to someone who treats the attention as a byproduct, not the goal. His X bio’s “small footprint” line runs against the instinct most influencers have to inflate their own story. He’s built a following of over 650,000 people and landed one of fashion’s more selective agencies, yet the language he’s chosen for himself stays modest.
The joint content with Quincie backs that up. Their videos favor humor over heart-to-hearts. A caption from one of their anniversary posts — written in Quincie’s voice, not his — calls him “the most incredible husband,” but Cox rarely narrates his own milestones in text. He tends to let the footage do that instead, posting the moment rather than explaining it.
What Reporters Found That Wasn’t in Any Interview
Cox has not sat down for a long-form profile with a fashion or lifestyle magazine, but that doesn’t mean zero press coverage. People.com ran an exclusive story in September 2024 about the couple driving from Florida to Maryland to surprise Quincie’s parents with their infant daughter, and Today.com featured a viral clip of Zach mistaking his wife’s Skims bodysuit for a baby onesie in August 2023. What’s absent is the traditional model-interview format — no sit-down explaining how the IMG deal came together, no agency Q&A. Most biographical detail still comes from biography-database sites, social posts, and the couple’s own content rather than journalist-led reporting. Famous Birthdays has tracked the basic shape of his story: the IMG signing, the 2020 start of his relationship with Pullen, their 2022 engagement, the 2023 Paris wedding, and their daughter’s birth in January 2024. None of that comes from Cox’s own statements to a reporter — it’s compiled from public posts and platform data.
One detail worth flagging: some sources list the couple’s daughter as “Capri Cox,” while others record her full name as “Capri Ella.” Neither account comes with a birth announcement quote from Cox himself, so the discrepancy is worth noting rather than resolving — it’s the kind of small gap that shows up when a public figure’s family details are pieced together from captions instead of confirmed in an interview.
Marshfield to Florida: The Early Years and the Move South
Cox grew up in Marshfield, a central Wisconsin city that isn’t known for producing runway models. He has one brother and two sisters — confirmed by an Instagram post he shared in November 2017 showing the four of them together. Beyond that photo, he hasn’t named his parents publicly or discussed his childhood home in any post that’s been documented.
What is on the record: Cox played baseball at the collegiate level, according to modeling-industry write-ups, though the specific school and his graduation year haven’t turned up in any named source. That athletic background lines up with the fitness-forward content that later became a core part of his Instagram feed — training clips, physique shots, and outdoor photography that built an audience well before any agency came calling.
Cox and Pullen left Los Angeles for Florida in late 2023 or early 2024, a move documented in Quincie’s Instagram reel titled “The one where they move to Florida,” where she confirmed they “packed up, moved to Florida, and bought our very own short-term rental.” By June 2026, she posted from the 30A corridor near Fort Walton Beach, calling it “the best decision we ever made was moving to the beach to raise our babies and grow our family.” Their current home base is the Florida panhandle, not Los Angeles.
- Born January 28, 1998, in Marshfield, Wisconsin
- Height: 6 ft 2 in (188 cm)
- One brother, two sisters, confirmed via a 2017 Instagram post
- Reported college baseball background, institution unconfirmed
- Built an Instagram following organically before signing with IMG Models
- Married Quincie Pullen in Paris, May 2023
- Two daughters: Capri (Jan 2024) and Romie (2026)
- Current home: 30A / Fort Walton Beach, Florida
- Combined social following (with Quincie): 3 million+
- Co-founded @bestyhydration (hydration/wellness brand)
Building @blamecox Before IMG Ever Called
Cox didn’t start out with an agency behind him. He built @blamecox the slow way — travel photos, fitness content, and lifestyle shots, posted consistently over years rather than a single viral moment. By 2022, his follower count had crossed 450,000, a number that put him on the radar of IMG Models, one of the most selective agencies in global fashion.
That signing changed the kind of work available to him. Runway slots and campaign bookings for Versace, Dolce & Gabbana, Perry Ellis, and Les Hommes followed — all confirmed through agency listings and media coverage of those shows. It’s a path that would have been much harder to walk before social platforms gave models a way to prove their reach before an agency ever met them in person.
Cox has also put time into a business outside modeling. He co-founded a hydration and wellness brand marketed under the handle @bestyhydration (also referenced in some aggregator write-ups as “SuppBesty”), giving him an income stream tied to ownership rather than per-post fees. The company’s revenue hasn’t shown up in any public filing or named report, so its size relative to his modeling and content income stays unclear. Note: The brand appears on Quincie Pullen’s Instagram bio under @bestyhydration, and fan comments reference “Besty drinks” — the “SuppBesty” name found on net-worth aggregator sites may be an informal or outdated label.
Quincie Pullen and the Family Zach Rarely Talks About in Detail
Cox and Quincie Pullen started dating in May 2020. Pullen had her own following built through a YouTube channel she once ran with a sister, and the two began making joint content not long after they got together. They announced their engagement in July 2022 and married in Paris in May 2023 — a wedding that produced some of the highest engagement of Cox’s social media career.
A month after the wedding, the couple announced they were expecting their first child. Their daughter Capri arrived in January 2024. In late 2025, the couple shared a 24-week pregnancy update video, confirming a second child on the way — another girl. Their second daughter, Romie, was born in 2026. Family content — clips of both babies, home-life moments on the Florida coast, and running jokes about their shared last name — now makes up the majority of what the couple posts, and it’s fully shifted the tone of Cox’s public presence from fashion-forward content toward a family vlog with modeling on the side.
Neither Cox nor Pullen has said much publicly about how they balance two content-creator careers with a young child, or about their day-to-day life outside the clips they choose to share. What’s public stays public because they posted it — not because either of them sat down to explain it.
Where Zach Cox Stands in 2026
As of September 2026, Cox remains active on Instagram, YouTube, and TikTok alongside Pullen. Their combined following across platforms exceeds 3 million, per Upworthy’s 2026 coverage of the couple. His original IMG Models representation produced confirmed runway credits for Dolce & Gabbana, Les Hommes, and Perry Ellis during the 2017–2019 fashion weeks; his current agency status (whether still IMG worldwide, or shifted to NEXT Models Los Angeles and Sight Management Studio as referenced in Male Model Scene reporting) hasn’t been clarified in any direct statement from Cox.
The @bestyhydration brand continues operating alongside content creation.
He and Pullen live in the 30A / Fort Walton Beach area of the Florida panhandle with their two daughters, Capri and Romie. Quincie’s June 2026 Instagram post confirms the family bought property there and considers the move permanent. Their content keeps mixing comedy bits, family updates, and the occasional fashion post, which puts Cox in an odd middle ground: agency-repped model on one side, beach-town family-vlog dad on the other. He hasn’t picked one lane over the other, and nothing in his public output suggests he plans to.
He and Pullen live in Los Angeles with their daughter. Their content keeps mixing comedy bits, family updates, and the occasional fashion post, which puts Cox in an odd middle ground: agency-repped model on one side, family-vlog dad on the other. He hasn’t picked one lane over the other, and nothing in his public output suggests he plans to.
More on This Topic: Zach Cox Net Worth: From Marshfield to IMG Models — What the Money Looks Like
Frequently Asked Questions
Has Zach Cox given any major magazine interviews?
No named fashion or lifestyle outlet has published an interview with Cox. What’s public about him comes from his own social posts, joint content with his wife, and biography-tracking sites rather than press profiles.
Where is Zach Cox from?
Cox was born on January 28, 1998, in Marshfield, Wisconsin, a city of roughly 19,000 people in the central part of the state. As of 2026, he lives in the 30A / Fort Walton Beach area of Florida with his wife and two daughters.
How did Zach Cox get signed by IMG Models?
He built his Instagram following organically over several years. Once @blamecox crossed 450,000 followers, the account caught the attention of IMG Models, which signed him for worldwide representation.
Is Zach Cox married?
Yes. He married Quincie Pullen in Paris in May 2023, after dating since May 2020 and getting engaged in July 2022. They have two daughters: Capri (born January 2024) and Romie (born 2026).
Does Zach Cox have siblings?
Yes. He has one brother and two sisters, shown together in an Instagram post from November 2017. Their names haven’t been shared publicly.
What does Zach Cox do outside of modeling?
He co-founded a hydration and wellness brand (@bestyhydration on Instagram, sometimes referenced as “SuppBesty” on aggregator sites). Revenue figures for the business haven’t been made public.
Does Zach Cox have more than one child?
Yes. He and Quincie Pullen have two daughters: Capri, born in January 2024, and Romie, born in 2026. The couple shared a 24-week pregnancy update video in early 2026 confirming the second pregnancy before Romie’s arrival.
Disclaimer: These details reflect publicly available reporting, platform records, and social media posts — not confirmed statements made directly to our reporters. Brand names, agency representation status, and family details may change without formal announcement. Last verified: September 2026.
Sources: Zach Cox’s Instagram (@blamecox); X (formerly Twitter) bio, IMG New York; joint TikTok and YouTube content from Zach Cox and Quincie Pullen; Famous Birthdays biography record; IMG Models agency listings; prior 2amagazine.com reporting on Zach Cox’s net worth.
