A good foundation is key to any beautiful makeup finish because it provides an even canvas for the rest of the products that you’ll use on your face. So when you decided to start your own makeup brand, you knew exactly what product you wanted to start with: foundation.
Now you have the important task of creating the right product for your brand, and finding the right foundation manufacturer is just the first step to that process. You also need to learn about the qualities that will make your product the best in the market:
- It should be versatile enough to work on both skin types.
A good foundation should be able to provide excellent coverage for both dry and oily skin types. This is why you have to formulate a product that can offer proper hydration and still control shine. Most products on the market today are created using water-based formulas that offer excellent coverage while moisturizing the skin.
- It should care for your customer’s skin.
If you’ve done some research, you’ll know that most customers already prefer their makeup doubling as skincare. So when you’re creating your product, make sure to include skincare ingredients like aloe vera to help soothe the skin and hyaluronic acid for excellent moisturization. Doing so will enhance the product’s value, enabling faster sales.
- It should fit different skin colors.
One of the first things that customers look for when buying a foundation is its shade range. Since skin tones and undertones vary widely, it’s very important to create a foundation with a diverse range of shades, from light to dark, so everyone has options that best match their skin.
- It should have a good texture.
Since foundation is the first product applied to the face, it needs to have a smooth texture that melts on the skin and feels as lightweight as possible. Customers hate cakey foundations, so make sure that your product will deliver a seamless, second-skin finish. You can choose from two options when it comes to how your foundation should be, texture-wise. A cream foundation is perfect for dry skin since it offers the most extensive coverage. A liquid foundation, on the other hand, is considered the most user-friendly type because it’s easy to blend and can be suitable for both dry and oily skin types. The trick here is to offer variety so customers can easily find what suits them the best.
Of course, your foundation product should adhere to FDA’s quality standards on makeup products. It needs to be made from the highest quality ingredients and must be tested for health and safety before being released to the market. This is where having a good manufacturer really counts since they know these standards pretty well and can create products that will not only fit your customers but also the highest quality standards. Call us today to learn more about MPlus Cosmetics and our range of products.
Explore More Proven Ideas Designed to Elevate Your Results at 2A Magazine.
