Running an e-commerce store without regular self-checks is like driving with your eyes closed. You won’t notice conversion drops, friction in the checkout, or overlooked errors until they start costing you money. A self-audit helps you catch these problems early.
The goal of an audit is to help you spot what’s working, what isn’t, and what’s holding you back from better results. Whether sales are steady or slipping, this process will help you improve how your store performs. In this article, we will go over several steps to take to do an audit of your e-commerce store.
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Check Your Logistics Workflow
Your store doesn’t end at the checkout button. Fulfillment, shipping, and delivery play a major role in customer satisfaction. You need to test how well your systems work from the moment an order is placed. Look at order confirmation speed, tracking reliability, and how quickly items are shipped.
Whether you use big-name carriers or smaller Los Angeles couriers, delays or mistakes reflect on your store. Review recent deliveries, investigate patterns, and cut ties with unreliable partners if needed. You’re judged by the full buying experience. Weak logistics are often why good stores lose good customers.
If you use print-on-demand, check how long it takes from design to doorstep. If you ship yourself, time how long packing and dispatch takes you per order.
Test Site Speed and Mobile Experience
Slow pages cost you sales. You can’t rely on averages or assumptions. You need to test your site directly. Use tools like Google PageSpeed Insights to get a basic score, but don’t stop there. Load your site on your phone with a regular connection, not Wi-Fi. See how fast it opens, how long it takes before you can scroll, and whether anything freezes or lags.
Speed isn’t the only issue. Layout matters just as much. Some sites look clean on desktop but fall apart on a phone. Menus get cut off, buttons are too small, text overlaps images. You won’t catch these problems unless you try the store yourself on multiple devices. Borrow a friend’s phone if you need to.
A mobile user often makes a decision in seconds. If they face a delay or confusion, they leave. Fixing speed and layout problems won’t guarantee a sale, but ignoring them guarantees you’ll miss one.
Evaluate Your Email Marketing
Email and retargeting can quietly drive a large share of your revenue if they’re set up right. Start by checking your automated flows. Go through your abandoned cart, welcome, and post-purchase emails. Make sure they trigger at the right time, link to the right products, and use clear, direct language and test them yourself. Abandon a cart, sign up for your own list, place a test order.
Look at your open rates, click rates, and conversions. Low numbers suggest weak subject lines, bad timing, or irrelevant content. High opens with low clicks usually mean your emails make a promise they don’t deliver. Focus each message on a single goal. Whether you want a click, a reply, or a purchase, remove anything that distracts from that.
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