The power of packaging is undeniable when it comes to luxury products. People who spend lavishly don’t compromise on anything and want everything to be picture-perfect. Brands have to go to great lengths to ensure that these buyers have an outstanding shopping experience in the realm of product, its packaging and customer service.
One way to ensure this is by using affordable custom rigid boxes. These boxes are made from strong paperboard, which ensures the protection of the contents inside.
Custom printed rigid boxes are a powerful marketing tool as well that can do wonders for your business and help you create a better brand image. A high-quality rigid box also ensures that you build a loyal customer base because the buyers remember such features and categorically ask for your brand when they are out shopping for the next time.
This post examines the role rigid boxes play in luxury packaging and how they offer a better and improved shopping experience to high-end buyers.
The Benefits of Using Custom Rigid Boxes for Luxury Brands
Create a Rich First Impression
The first impression is the last impression, which is quite right when it comes to luxury goods. Luxury buyers are looking for an opulent feel while buying things. They want something that makes them stop and inspires them to spend without any limits. Good packaging can do this for your brand.
However, the box must have a wow factor in it. Now, it is up to you and your marketing team how you impart that wow factor to the box.
A Strong and Effective Branding Tool
More and more brands are now introducing items targeting luxury buyers. Hence, the need to have strong branding and brand recognition in the market is increasing. Custom rigid boxes can be a solid tool when it comes to developing a brand’s reputation.
For example, luxury perfume brands like Channel, Tom Ford, YSL, Armani, and CK all have one thing in common. They have a loyal customer base. If you study these brands, you’ll know that they don’t compromise on packaging and use it as a tool to please and satisfy high-end customers. The space on the box is fully utilized by brands as a means to print their brand name and logo, tagline, message, and other relevant information.
Ideal for Limited Edition and Special Editions
Luxury buyers are always on the lookout for limited or special-edition items. For example, a limited edition watch from Rolex or Rado is hardly marketed. The reason is that they are sold even before launch. These watches and other limited-edition items, when packed in special rigid boxes, can increase their value. Overall, it can provide an improved shopping experience for buyers.
Similarly, luxury items produced for special occasions like Halloween and Christmas have way more appeal when they are packed in rigid boxes.
More Customization Options and Printable Space
Rigid boxes come in different shapes and sizes, allowing brands to select the one that suits their needs the most. The two main types of rigid boxes are telescoping rigid boxes and hinged lid rigid boxes. They are further divided into subcategories.
The telescopic box is classified into different types based on how the lid comes over the box. The 4 common types are: full telescoping, partial telescoping, neck & shoulders, and tray & sleeve.
The hinged-lid rigid box is subdivided into two types, namely the cigar box and the book box.
A custom printed rigid box offers brands more printable space to deliver their message or story more effectively. They can use the space on the outside and the inside of the box. An ideal configuration would be to print the brand name and logo along with the product’s name, colors, pictures, and important features. On the inside, you can go with a story or marketing message that can enhance the shopper’s experience.
Offers Impressive Protection and Durability
Rigid boxes are best to beef-up the protection for the goods inside. The items usually packed inside rigid boxes require maximum protection from external threats like heat, moisture, and falls. No brand wants customers to receive broken or damaged items. Hence, things like perfumes, watches, tech gadgets, and high-end chocolates and cookies do well inside these sturdy boxes.
The Positive Reviews Magic
Most high-end buyers like to flaunt their possessions. Why wouldn’t they? When you spend a lot on something, you’ll like to share it with your friends or family. This flaunting tactic can earn your brand a lot of good reviews, depending on the overall shopping experience for the buyer. If you succeed in satisfying buyers, they’ll definitely leave nice reviews. Moreover, they’ll also refer you to other people. The packaging, in the form of custom rigid boxes, plays a critical role in the above scenario. So, make sure that your boxes are up to the mark, sublime, and ooze grace.
Custom Rigid Boxes Vs. Regular Boxes: How They Ensure Luxury
Now that we know all the benefits of rigid boxes, let’s check out how these boxes differ from regular boxes.
The most important variation is box thickness. Rigid boxes are made from thicker material compared to standard cardboard boxes. Then come Kraft and corrugated boxes in the realm of thickness. Rigid boxes are at least 4–5 times thicker than cardboard boxes.
A rigid box is made of two main components: chipboard and wrapping paper. The chipboard serves as the main structural part of the box, while the wrapping covers the chipboard. The wrapping is where all the printing goes.
While a standard box made from cardboard, Kraft, or corrugated stock closes manually, rigid boxes can have a magnetic closure. This feature is unique to rigid boxes and does not come in any other type of box. The magnetic closure feature has now become a benchmark for brands selling luxury goods.
From a cost point of view, these boxes are costly than simple boxes. But from a return on investment perspective, these boxes lead the way. The slight increase in price comes with many benefits that brands must not ignore. Sensible brands evaluate the ROI before making any move; they don’t make decisions based on timely benefits.
The Wrap-Up: Where can I get High-Quality Custom Rigid Boxes?
A lot has been said about the benefits of rigid boxes and how they stand out from other boxes. It is time to reveal the best place to get cheap custom rigid boxes, so even smaller brands can benefit from this powerful packaging tool.
Contact CPP Boxes, a one-stop solution for all your packaging needs that caters to all types of businesses. We offer rigid boxes wholesale for large orders and affordable prices for smaller orders. The ball is in your court now; if you want to get a much-needed boost for your brand vis-à-vis packaging, reach out to us and let us handle all your packaging needs.
