International trade fairs offer startups the opportunity to attract customers and investors worldwide and interact with industry stakeholders. Attending international trade fairs is essential for startups with ambitious goals and the strategic flair to achieve and surpass them.
With many international trade fairs, this article presents trade fairs that startups can exhibit to expand their reach and accelerate growth.
Consumer Electronics Show (CES)
The Consumer Electronics Show, popularly known as CES, is an annual international trade fair that attracts hundreds of thousands of visitors and is the best of the best in the electronics industry.
It offers startups an opportunity to display their innovative products in the same area as the leading companies in the technology and electronics industry. To attract targeted visitors to their booth, startups engage creative booth designers to make their nstands stand out. CES offers startups a dedicated space where they can meet new customers and investors. The Las Vegas-based international trade fair is a must-attend for ambitious startups with innovative, industry-disrupting products.
Web Summit
Startups in the technology industry looking for investors and brand growth have the annual Lisbon-based Web Summit. It is an international trade fair that attracts over 70,000 attendees from all over the world. Web Summit offers technology startups an opportunity to meet to display their products and services to a ready worldwide market. Moreover, startups have pitching and networking opportunities that help to enhance brand visibility and investor attraction through their ALPHA program.
Mobile World Congress
For startups in the mobile and telecommunications industry, the Mobile World Congress is an international trade fair not to miss. MWC is held in Spain and attracts over 100,000 attendees interested in the latest developments in 5G, IoT, fintech, and digital innovation. Mobile World Congress is startup-friendly and has a program dubbed 4YN where early-stage companies in the industry can present to investors and potential customers.
Hannover Messe
Hannover Messe is a significant international trade fair for startups in the automation, robotics, AI, energy, and manufacturing industries. It is a popular trade fair, evidenced by the more than 200,000 visitors and thousands of exhibiting companies looking to capture a chunk of customers from the numerous attendees.
Hannover Messe sees global industry behemoths, policymakers, investors, and technology enthusiasts. Startups exhibiting at Hannover Messe have a dedicated section, Young Tech Enterprises, where they get to meet venture capitalists, industry leaders, and potential customers. Startups in the interest sectors can use Hannover Messe as a launching pad for global growth.
Gitex Global
Gitex Global is an international trade fair held annually in Dubai that attracts exhibitors from the AI, cybersecurity, blockchain, cloud computing, and smart cities sectors. With over 170,000 attendees, Gitex Global attracts investors, government officials, industry experts, researchers, and customers.
Gitex Global offers startups a market entry platform, connections to potential investors, and access to global partners. Its Expand North Star program is dedicated to budding startups to introduce themselves to industry players and customers.
