Stand-out product videos compel buyers to pay close attention. Videos not only introduce a product but also convey its value proposition by highlighting its functions and features. Additionally, top-quality product videography inspires buyers to open their wallets.
With a video, you can control the product narrative and thus the customers’ expectations. Consumers get detailed information about a product or service after watching it in HD close-up view from different angles.
The persuasive power of written content and still photos pales compared to videos that generate more interest in prospective buyers.
In fact, 72% of the customers prefer to go through a video to understand a product better. 90% of the customers say that videos help them make the final purchase decision, while 64% are more willing to opt for a product online after watching its video.
These statistics prove how effective videos convey a product’s value proposition.
Understanding Value Proposition
A product’s value proposition is its potential to provide what the customers need within an affordable range. It is a narrative that answers why customers should use a certain product in the first place.
So, a video showing a product’s value proposition should define product benefits and brand value. Getting an engaging and clear value proposition forward through a video ensures prospective customers join your bandwagon.
6 Ways To Convey Product Value Through Videos
Here are different ways to convey product value through videos:
Share Brand Value
The value proposition for different products will be different. You must know your brand value to make a value proposition that complements the same and expresses your company’s expertise.
The first step is to identify your value proposition by brainstorming the values you want your product to be associated with. These can be innovation, integrity, and so on.
For instance, Adobe is a computer software firm with an innovative culture that lets the company provide creative software services to its customers at affordable rates while guaranteeing a good customer experience.
The key here is to be concise and clear with a few value propositions you want to highlight to the audience. This will help you confidently offer your product to the customers while helping them solve their issues.
Highlight Product Advantages Concisely
It is easier to communicate certain value propositions than others. You cannot just use images and words on your site to highlight the value of a long-lasting and reliable product. Instead, use a video creator app to create footage showing how well your product delivers in all conditions. This way, the viewers will quickly grasp what they need from your product.
You can also use videos to make the other aspects of marketing easier. Use videos to offer product details to consumers who do not have time to review lengthy copies. You can even use a video editor to create videos that help such consumers understand brand values within a short time.
Explain the Reasons to Choose Your Products in a Meaningful Way
Reasons are crucial elements for customers actually to buy and use your product. Prospective buyers will find it confusing to make the ultimate choice considering several companies offer the same solutions to their problems.
That’s where product videos prove to be effective. Use a video editor tool to create videos that highlight your expertise and even explain to the audience why they must choose your product as their go-to choice when facing issues.
Since videos feature stunning sounds and graphics, they deliver the brand message more excitingly. They are superb tools to explain the brand message and product values without burdening your brand.
Take the example of the product video from Man Crates, the store for men’s gifts. The voice in the video itself is entertaining, but that’s not the only reason this piece is considered the best.
It showcases both the business spirit and what customers can expect from the product in a meaningful manner. This makes the video interesting and engaging.
Involve Audiences in Your Video
Product videos are good ways to show prospective customers how a product works and an opportunity for the customers to see themselves using the product. This further makes them feel more confident with their buying decision.
When audiences are involved in a video, they feel a personal connection with the brand. This technique works wonders. Audiences will like your brand and its product more when you highlight their problems and even give solutions.
Take the example of Native Union, a tech accessories brand, here. The brand narrates a wonderful story of the convenience of modern technology for customers. It is a crisp and subtle video that touches on the personal requirements of the audience, bringing them closer to conversions.
Do Not Forget Customer Testimonials
Customer testimonials grab the audience’s attention right from the beginning. Including loyal customers speaking positively about your product in your video can improve the reliability factor of your brand.
That’s because testimonials speak on the customers’ behalf, and audiences consider it a strong reason to collaborate with a brand. Knowing others reaping the benefits of a product ignites the sparks to get going with the product use.
Product videos with testimonials are a great combination to win the audience’s attention. They keep pouring in new customers for a product because of their great convincing power.
Market the Appropriate Good to the Appropriate Audience
One of the best things about videos is you can show products in action and thus capture the attention of the target audiences. The video you create should close this gap and assist you in reaching your target audience, regardless of whether your product is intended for teens or middle-aged people.
Make sure the language in your video is understood by potential customers. Know what words you must include and the ones you must not use in your video. A perfectly-created product video with the right language, tone, and script will help the target audiences relate to the product showcased in the video.
The Bottom Line
So, these are some of the ways through which you can convey the product values to potential customers. Regardless of where you stand in your product marketing journey, videos made using the best video editing tool are always a good idea. They are a good way to highlight a product, share its functionality, and explain its features. So, without further delay, start making informative, short, and relevant videos of each of your products and share them on your company website as well as social media platforms. This way, more and more people can see them and might buy them.
