Google keeps modifying its ads algorithm, and small mom-and-pop stores and brick-and-mortar stores can not keep up with it. Sponsored landscape is a good opportunity for these stores to revive and be prevalent amongst the competition they face from e-commerce players. Here are some important questions that you should ask a potential Dubai digital marketing company to determine whether they are a good fit for your company. Let’s begin questioning!
1. How Successful Are Pay-Per-Click Ads?
Get things rolling by inquiring about the agency’s past clients’ experiences with PPC ads. You can use this information to determine if Google Ads is a good fit for your company’s lead generation needs. If you want to know how effective PPC ads could be, you can ask for ROI and expected expenditures.
2. Is Have You Worked with a Client in This Sector Before?
If you have prior work experience with a client in the same industry, that is a massive bonus. It makes it easy to compare and see if a similar strategy can work out for other clients as well. You can always request the digital marketing agency for case studies or portfolios to see their past work and make a decision based on it.
3. What Strategies Would You Implement to Grow My Business?
Consult them about auditing and improving underperforming Google Ads campaigns if you have any. You can learn a lot about their results-oriented capability by seeing how they work, especially through how they advertise on Google.
4. How To Approach Remarketing Campaigns?
If done properly, remarketing can be an effective method of re-engaging lost consumers. If you see the results are not being delivered, an audit of the current strategy is a must and key points must be highlighted where the campaign has failed to generate results.
5. What Happens If When Set Objectives Are Not Met?
If campaigns don’t do as planned, you should be aware of their other strategies and plans. Outline how they intend to keep tabs on spending and progress, as well as what they’ll do to make things go more smoothly.
6. How Is Ad Copy Created and Finalised?
It is impossible to attract and convert consumers without the ad copy. Therefore, inquire about the steps they take to draft, test, and refine ad copy. Is split testing something they do? Is conducting extensive keyword searches for better outcomes and creating unique content important for the agency? To evaluate their ad copy quality, ask to see examples of their prior work.
7. Do You Officially Work with Google?
No, It’s not a deal-breaker, but it does help. Being a Google partner provides certainty that the agency is certified and is capable enough to carry out Google paid Ad services.
8. What Is Your Minimum Monthly Ad Spend?
There may be minimum ad spend requirements set by certain agencies. Verify that any such terms are understood before proceeding with the digital marketing company.
9. How Do You Charge For Management Services?
The pricing strategy for each PPC Agency is different. For some it is based on an hour, for some it’s monthly for some it’s based on ad spent, and so on. Management fees and other relevant charges should be discussed in advance before proceeding with the launch of the campaign
Conclusion
Before committing to a PPC firm, make sure you ask them these crucial questions. By ensuring that these components are clear, you will be able to increase the likelihood of a successful cooperation and move closer to achieving your marketing objectives. If it’s still confusing, just get in touch with a professional digital marketing agency in Dubai and let them guide you further.
