TikTok is all about visibility.
If you want more views, likes, and followers, you need the right hashtags.
They help your videos reach the right audience and improve your chances of landing on the For You Page (FYP). But using random hashtags won’t work. You need a smart strategy.
Here are the best hashtag techniques to boost your TikTok visibility in 2025.
1. Use Trending Hashtags for Instant Exposure
Trending hashtags give your content a chance to go viral fast. TikTok’s algorithm prioritizes videos using hashtags that are currently popular.
How to Find Trending Hashtags:
- Check the Discover page on TikTok.
- Look at the hashtags used in viral videos.
- Use TikTok’s search bar to find trending topics.
When the #WednesdayDance challenge was trending, millions of people participated. Even small accounts gained thousands of views by using the hashtag.
2. Combine Broad and Niche Hashtags
Broad hashtags have high search volume but a lot of competition. Niche hashtags target a specific audience, making it easier to stand out.
A fitness influencer posting a workout video could use:
- Broad: #Fitness #Workout #HealthyLiving
- Niche: #HomeWorkout #NoGymNeeded #FullBodyBurn
3. Join Hashtag Challenges
TikTok users love challenges. If a challenge is trending, jump on it fast. Participating in viral challenges increases your chances of getting discovered.
The #SavageChallenge dance went viral, with millions of people posting their versions. Even unknown creators got millions of views just by using the hashtag.
4. Create Your Own Branded Hashtag
If you’re a business or influencer, a branded hashtag can help build a community and increase engagement. It encourages others to use your hashtag, giving you more exposure.
Chipotle launched the #GuacDance challenge, which generated over 250 million views and boosted their sales.
5. Use “For You Page” Hashtags Smartly
Many TikTok users believe that hashtags like #FYP, #ForYou, and #ForYouPage can get their content featured. While TikTok hasn’t confirmed this, these hashtags are still widely used.
Many viral videos only use #FYP along with 1-2 niche hashtags, yet they still reach millions of viewers.
6. Study Competitor Hashtags
Look at what successful TikTokers in your niche are using. If a creator with millions of views uses specific hashtags, those are likely working.
How to Do It:
- Find top creators in your industry.
- Check their most viral videos.
- Note which hashtags they use and try them in your own content.
7. Keep Hashtags Short and Simple
Long hashtags take up space and are harder to remember. Stick to short, easy-to-read hashtags that people actually search for TikTok Visibility.
Instead of #HowToBakeThePerfectChocolateCake, use #BakingTips or #ChocolateCakeRecipe.
8. Rotate Hashtags in Different Videos
Using the same hashtags over and over limits your reach. TikTok’s algorithm likes variety. Experiment with different hashtags to see what works best.
A fashion creator can use:
- #OOTD #StyleTips #TrendAlert on one video.
- #Streetwear #FashionHacks #StyleInspo on another.
9. Avoid Using Too Many Hashtags
TikTok allows up to 30 hashtags, but using too many can look spammy. Stick to 5-8 relevant hashtags for the best results.
Instead of stuffing #Viral #Trending #TikTok Visibility #FYP #Explore #Music #Life, focus on specific hashtags that relate to your content.
10. Track Hashtag Performance
If you have a TikTok Pro Account, you can check which hashtags bring the most traffic. Use this data to improve your strategy.
How to Check:
- Go to TikTok Analytics.
- Look at which hashtags drive the most views.
- Adjust your future posts based on what works best.
