Introduction
Facebook! When I hear this word, it brings so many memories back! For more than twenty years, it has ruled the social media kingdom. It has shaped how we connect and share. But here we are in 2025, and the big question is: does it still dominate the online world, or is it slowly fading into the background as newer and better platforms like Facebook still relevant or Instagram, TikTok, and Snapchat take the Centre stage?
Meta is trying to keep it fresh by rolling out AI-driven content, creator perks, and tighter platform integration. However, the question remains: Is Facebook still relevant, or is its golden age behind us? This blog can answer every question.
The Generational Shift: Who Still Uses Facebook?
ExpressVPN has found that Facebook is still one of the largest social networks spanning across generations, with an impressive monthly users number. However, despite its large userbase, Facebook is declining in popularity among the younger generation.
It is an all-time favourite platform for older generations, but younger generations prefer to spend their time on TikTok and Instagram with more interactive media.
- Millennials ( aged 25-40) and Gen X (ages 41-56) are Facebook’s primary users, relying on it for networking, events, and community groups.
- Gen Z (aged 18-24) prefers Instagram, TikTok, and Snapchat. They are drawn to their visual and interactive content rather than Facebook’s text-heavy style.
- Baby Boomers (57+) are using Facebook more than anyone else. They use it mainly for news, family updates, and group discussions.
With such changes and generations shifting to other platforms, one concern is: If Facebook cannot attract young users, how will it remain relevant in the next decade?
2. Facebook vs. The Competition: Where Do Users Spend Their Time?
The way people like you and me use social media and the type of content we like to watch have changed a lot in recent years. Now, different platforms offer specialised experiences that cater to different generations.
- TikTok: Gen Z loves its viral short videos and intelligent algorithms.
- Instagram: Users keep it popular for visual content, especially with Reels.
- Twitter/X: People rely on it for real-time news, debates, and industry talks.
- Snapchat: Younger users prefer it for quick, disappearing messages.
Facebook is undoubtedly great for long posts, community groups, and online shopping. But many users get frustrated because of a decline in its organic content reach. As a result, more businesses and creators are moving to TikTok and Instagram because they get more engagement there.
3. Meta’s Efforts to Keep Facebook Relevant
We all know about the changing social media trends, and the decline in use of Facebook. Despite all this, Meta is working hard to keep Facebook relevant by adding new features and adapting to users’ needs. Some key efforts include:
Creator Monetization: Meta is paying content creators to keep them on Facebook instead of other platforms.
AI-Powered Content Discovery: Facebook now suggests relatable content to its users through AI. This feature is similar to TikTok’s For You page.
Cross-Platform Integration: Facebook, Instagram, and WhatsApp are also increasingly merging, making it easier for users to switch between them.
Focus on Groups & Marketplace: Since less of the main feed is being used for primary purposes, Meta is now engaging in Facebook Groups and Marketplace to keep its users active.
These initiatives signal that Meta is not ready to let Facebook become irrelevant. But the big question is: Will these changes be enough to keep younger users engaged?
4. Facebook’s Role in 2025: A Social Network or a Digital Relic?
Social media is evolving as we speak. It is changing constantly and with this change, the role of Facebook is shifting from a traditional social networking platform to something more niche. Once it was the “all-in-one” platform, but now it is primarily used for:
Groups & Communities: Many users stay on Facebook for group discussions, whether for networking or hobbies.
Marketplace & Social Commerce: Marketplace has become a top platform for buying and selling, rivaling Craigslist and eBay.
Event Planning & Local Networking: Businesses and communities still use it to organize events and connect with local audiences.
There is no doubt that GenZ might no longer be posting personal updates on Facebook. But they still use messenger, marketplace, and groups every day. While Facebook may not be the primary platform, it still holds value in specific areas.
Conclusion: Is Facebook Still Worth Your Time?
In the end, Facebook’s relevance in 2025 depends on who you are and how you use social media.
Facebook in present times is not as dominant as it used to be, but Meta is working hard to keep it relevant and telling the world that it is not going anywhere soon. The real challenge it faces? Whether younger generations will ever return to the platform or if Facebook will remain a tool for older users, businesses, and niche communities.
So, is Facebook still worth your time? The answer depends on your social media use and whether Meta’s changes will be enough to keep the platform alive for another decade.
