From humble beginnings to one of the most iconic clothing styles today. Activewear sought a rise in popularity due to its functionality. Providing users with flexibility in their movements while undertaking any active or sports routine of Modern activewear. Now, it has also become a fashion statement because of its practical usefulness and tune-in to include more aesthetic designs. Who wouldn’t want to wear something refreshing while also looking really nice?
Athletic Inventions
The start of a new era began in the 1990s and 2000s when urban fashion hit record highs. Starting with sneakers, hoodies, tracksuits, and sweatshirts, these paved the way for more clothing creations tailor-suited for gym use.
People always wanted something comfortable to wear while hitting the racks. But as modern times come by, more people started to appreciate the practicality of Activewear, and slowly, it became more widely known. Therefore, it warrants the use of outside the gym in everyday streetwear. Why limit yourself to one place when you can bring your outfit anywhere else and still be comfy while looking cool?
Popular brands and celebrities also had a great impact on the development and success. With endless advertisements, they reached the spotlight in no time. A notable example is the Air Jordans basketball shoe line created by NBA superstar Michael Jordan, which skyrocketed in popularity to the point it became regular streetwear of Modern activewear. At the same time, some rare pairs also became a collector’s dream.
The general media also made contributions and always posed a big influence, setting the stone for plenty of new trends, including clothing and fashion.
Trending Threads
As demand grew, more companies started to innovate to keep up with the tight competition. They have developed new technologies like Moisture-wicking fabrics and sourcing materials from more sustainable means.
From the texture of the fabric and material to the bold and alluring designs, no company runs short in making its own unique and iconic designs. So whenever you see a checkmark on a pair of sneakers, you’ll know it’s Nike. More examples of instances that popularized Activewear were Serena Williams, and other female athletes made sports bras and leggings essential.
Hip-hop artists helped tracksuits become part of street culture. Brands like Nike and Adidas created stylish designs that took the world by storm.
If you’re looking for your favorite color, then there’s no doubt that it’s available. Following the rise to the mainstream, brands and companies developed and made various designs of all kinds of activewear. From crop top sweatshirt to a stylized polo, there’s no shortage of options to choose from. Now, you won’t see a day where someone isn’t sporting some drip on the streets. The endless options and customization are what led consumers to fall in love with the ever-growing fashion and functionality of Activewear.
Actively Growing
From what it seems, there’s no stopping the development or slowing down the demand either. Activewear will continue to appear in stores and promotions like Aje Athletica Sale. It will evolve and introduce even more designs than we could ever imagine. Maybe someday we’ll get sneakers and hoodies with adjustable neon lights. Can you imagine if it’s something like the futuristic Cyberpunk style and universe? But for now, all we can do is wait and see.
