Shahzad Masood

SMART CREATIVES

Why Smart Creatives Are Moving Their Notes Out of Their Phones

Shahzad Masood

There’s a moment when every creative person scrolls through their phone’s notes app and can’t find anything. That half-written lyric, ...

LAW FIRMS

How Law Firms Offload Repetitive Admin Without Missing a Filing

Shahzad Masood

Law firms know their real value lives in insight, negotiation, and precise execution. But that sharp focus is often buried ...

How to Plan a Day Trip In Atlanta That Ends with a Perfect Lakeside Meal

How to Plan a Day Trip In Atlanta That Ends with a Perfect Lakeside Meal

Shahzad Masood

Atlanta might be known for its endless options for entertainment. However, people sometimes forget how easy it is to swap ...

How to Set Up Multi-Channel Attribution Without a Dozen Spreadsheets

How to Set Up Multi-Channel Attribution Without a Dozen Spreadsheets

Shahzad Masood

Attribution isn’t a data problem. It’s a visibility problem. The more channels you add, the more you feel like you’re ...

Why Footwear Choice Makes or Breaks a Weekend Getaway

Why Footwear Choice Makes or Breaks a Weekend Getaway

Shahzad Masood

Heading out of town for a weekend escape is something everyone looks forward to. The vibe of this quick trip ...

TRIPS WITHOUT THE CHAOS

How to Coordinate Group Trips Without the Chaos

Shahzad Masood

Group trips are great, in theory. This is what you think it is until it’s midnight in the group chat, ...

CIVIC ENVIRONMENTS

Creating Accessible, Respectful Experiences in Civic Environments

Shahzad Masood

The spaces we move through every day carry weight, and this is mostly because of how they make people feel. ...

How to Choose Between OEM+ and Aggressive Aftermarket Styling

How to Choose Between OEM+ and Aggressive Aftermarket Styling

Shahzad Masood

Modding your car is supposed to be fun. That’s the point. But anyone who’s deep into the car building scene ...

10 Quality Traits of a Good One-Point FOH Staff

10 Quality Traits of a Good One-Point FOH Staff

Shahzad Masood

When you walk into a buzzing restaurant or well-run event, and the energy feels smooth, that kind of flow doesn’t ...

What Frequent Travelers Know About Finding Low-Key Gems

What Frequent Travelers Know About Finding Low-Key Gems

Shahzad Masood

There’s something satisfying about knowing a place others haven’t figured out yet. It’s not the one that pops up in ...