Improving your TikTok engagement rate isn’t just about trying to become an influencer, there is a lot more behind it. Engagement is the solution to becoming more known, being discovered, ranking higher with the TikTok algorithm, and ultimately driving more engagement and more personal connection in the process. It is engagement on TikTok videos that ultimately will help you reach your goals.
But what so many people don’t understand what goes into their TikTok engagement rate. The average engagement rate really is not about how many views your TikTok video can get. While that is a part of it, there is a lot more involved in making your TikTok content stand out.
In this guide, we share more about what is in the TikTok engagement rates as well as tips to how you can boost your TikTok engagement in the process. Keep reading to find out more!
Purchase TikTok Engagement to Boost Engagement Numbers
Did you know that you can purchase TikTok likes to increase recognition? In fact, you can purchase likes, views, followers, and more and they all contribute to increasing engagement. This particular approach is great when you post a new video and you just need to give it a boost. Or maybe when you need to draw more attentions to your TikTok page.
Buying engagement metrics helps to encourage TikTok’s algorithm to send more users towards your TikTok, showing your content to a wider audience, improving your key metrics, and helping you increase your TikTok engagement rate in the process.
This approach is meant to be a boost to encourage viewers to take note of your TikTok profile and your engaging content. Don’t rely on it to do all the work for you. Instead, put out quality content that is still geared towards your target audience. The boost will take your low TikTok engagement rate and increase it, bringing additional TikTok followers to check out your stuff on the TikTok app.
Know What is Included in the TikTok Engagement Rate
Do you know what the average TikTok engagement rate is made up of? It looks at several different things, not just views. It’s the same on other social media platforms too. The TikTok algorithm is very similar to these with an engagement rate that looks at all of the following details:
- Organic engagement
- Views
- New followers
- Likes
- Shares
- Saves
- Downloads
- Comments
- Viewing additional videos
- Clicking on a TikTok shop link
As you can see, it’s more than just one of your TikTok videos that are going to increase engagement and improve your TikTok engagement rate. The TikTok engagement rate calculator is driven by an internal TikTok engagement rate formula. You can also learn to calculate engagement rate by adding up all of the engagement of any of the above categories on your video content and divide it by the number of views on your TikTok account, or a single video. Take that number and multipy it by 100 and you’ve got your rate, which should match TikTok analytics.
Create a TikTok Strategy That Focuses on Peak Times
The best way to have a highly engaged audience is to know when they are active. As you work on your content strategy, check out TikTok’s built in analytics or use social analytics tools to figure out when your target audience is typically most active. This will help you reach a broader audience, but it will also capitalize on showing your TikTok video to more people because there are more TikTok followers active at that time frame.
Posting at peak times is a huge part of a competent marketing strategy and will have a direct impact for your engagement rate on TikTok. It’s easy for TikTok content to get lost in the mix when not a lot of people are active at posting time. It’s a lot easier to have a planned posting schedule that caters to an active timeframe. Then, your content can get the traction it needs for more and more TikTok followers to see it.
Whether you’re making TikTok live streams or posting pre-made TikTok content, try to focus on peak times for the best results for your engagement rate on TikTok.
One more thing on this subject while we’re here. Maintaining a good TikTok engagement rate come from having a consistent posting schedule so don’t be sporadic and random. Instead, plan out content and post regularly. Use a scheduling tool that won’t compromise your video quality and this could help a lot. Find out what other creators are using and see if you can find a good fit. You can even share user generated content through these.
Encourage Other Social Media Platforms to Engage on TikTok
As you work on your TikTok marketing skills, take the time to appeal to your other platforms. What does your Facebook or Instagram following look like? These other platforms are compatible with TikTok and you can typically increase your TikTok engagement when you encourage users that follow you on those platforms to go find you on TikTok.
TikTok has one of the most engaging user bases out there and other TikTok creators just like you take advantage of multiple platforms to drive as much engagement as possible. Make your entire video worth watching and share it across platforms to help drive people from all audiences to this place.
Get a High TikTok Engagement Rate with Trending Hashtags or Sounds
A lot of people will spend money on TikTok ads, but you don’t necessarily have to start there. TikTok challenges are very popular for this. However, there are other steps you can take before you start purchasing ads.
Get involved in TikTok trends and use some viral trends to your favor. Hashtags and sounds are all great ways to increase your TikTok engagement rate because there are users that look for these things when they find something specific they like.
You will find that some TikTok users seek out TikTok videos that use certain elements like these:
- Popular challenges
- Memes
- Trends
- Hashtags
- Video captions
- Specific sounds
- Situations
Popular and niche hashtags and taking the time to add in video captions is going to help categorize your videos so that someone can find you based on what your video contains. A video caption and hashtags will ensure people looking for something specific can find your video when it applies.
You Should Engagement Too
Listen, your engagement rate works both ways. If you want other creators and other users to engage with you, then you’ve got to be engaging as well. If you’re the kind of creator that posts content and then never checks comments or responds to people, you are only hurting yourself. In addition, if you are not watching anyone else’s videos and engaging or reacting with them, this is going to hurt too.
While the engagement rates you are focusing on are geared towards people engaging with your content, you have a responsibility to your followers to be engaged with them. They may not care about their rate, but they do care if you ignore them or refuse to acknowledge their presence on your TikTok video and profile.
Too many people have a bad habit of posting and then vanishing. But when you make an effort to be active and interactive with your audience, they notice. Respond to comments on your videos, check out other creators content and interact there, and simply let yourself be an active part of the TikTok community.
Simple actions like these help make your audience feel seen. They feel like they are important to you – and they are! But you’ve got to show them you value them or you likely won’t get continued engagement.
Know How to Grab Attention
Did you know that if you don’t capture someone’s attention in the first few seconds of your video, you’re likely to lose them? You’ve got to get their interest almost immediately or they will just scroll on to the next thing that does get their attention.
Sometimes this will be hard. A lot of people want to get users to watch the entire length of the video. For that reason, they drag it out and drop the hook at the very end. But what are you doing to make sure they actually stay until the end?
You need something that will grab their attention right away and hold it because they want to see the end too. When you can manage to craft attention grabbing hooks from the beginning, you increase their viewing time, but you also prompt them to engage and interact more as well.
Don’t Be Afraid to Experiment and Adjust
It’s perfectly ok to try new things and see how your audience likes it. The analytics will be a great way to measure whether it goes over or whether you need to revert to the norm. We’ve all got to change it up from time to time. You will likely find that most users enjoy something new here and there. Of course, it still has to be content that fits with your target audience and that’s the tricky part.
When you try something new, follow through and check out the metrics. Did people enjoy it? Did people even watch it? You might find that it just wasn’t the right timing. Perhaps you will find that you just need to tweak a couple small things and it will be a hit.
The key here is to understand how to read your analytics and being willing to adjust when the material shows that is what needs to happen.
Here are some final tips to carry you through:
- Be authentic
- Know your audience
- Keep videos short and engaging
- Promote UGC
- Try some contests or giveaways for a boost
- Don’t stop trying
Conclusion
As you consider these valuable insights to boost your TikTok engagement rates, learn how to make them your own. These are simple tips to set you on the right path, but only you can determine what fits your audience and what fits you to remain genuine. Do the little things that will help give you a quick boost and follow through to really get the best results.
Don’t give up when the numbers aren’t in your favor. You will get it, so just keep trying.
