From business to consumer (b2c) to business to business (b2b) – everybody needs content. SMEs as well as large scale enterprises rely on content creation. The reason is, well-optimized, precision content can drive up your website user engagement by up to 7x.
In a time when attention spans are fleeting, getting people to engage with your business is virtually impossible – especially if you are new in the industry. Markets are saturated and people are fed up of ads. Content can be a differentiator in these circumstances – if used correctly.
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The Landscape Today
Businesses have been using textual content for some time now. The modus operandi is simple, identify the problems that the target group are facing and create content around it, solving the issue. By doing so, you can drive traffic as well as make your brand stand out.
Marketers strive for high volume content publishing for greater impact. That is where generative AI enters the scene; why pay thousands for a piece where you can get it generated via AI in a split second – right?
On a spreadsheet or PPT, the proposition is quite enticing. Basic investments and assured returns. But here is a truth that spreadsheets don’t reveal – cheap content can be expensive as they end up doing more damage than good. Find out how.
The Real Cost is not the Invoice – But the Outcome
Without value, audience and potential customers fail to relate or engage with the content and at a stretch the business. By skipping premium content writers in favour of cheap content, you miss out on:
Organic Reach
Search engines tend to prefer people first content that has depth, value, and originality. While the right content can continue to drive organic traffic for months after months, generic thin content get lost in the SERP crowd.
Brand Equity
Quality web content is created by professional SEO content writers. As a result, the finished product is aligned with the brand tonality, creating a cohesive on page experience for the visitors.
Conversion Potential
Creating high quality technically accurate content is not easy and takes time. But when the writing stems from a thorough understanding of your audience, it works like magic. It makes the content relatable, encouraging users to avail your product or services.
User Trust
As opposed to generic content, specialized expert written content is able to instill trust and reliability among audience. By solving user queries and highlighting their issues, quality content creates more impact.
User Engagement
With relevant and personalized content writing, professional writers are able to catch user attention and retain it over a longer period of time. It increases average session time, creating positive SEO impact on the website.
Good Writing is a Differentiator
In an industry saturated with generic AI generated fluff, good writing is not a something that can be taken for granted. Skilled web writers bring a host of expertise to an organization. It creates a series of positive impact for a marketing strategy.
Clarity and Credibility
In a sea of misinformation, availing the services of experienced professionals ensure that the information is coherent and credible. That the ideas are communicated with clarity and in an easy to understand manner ensure that businesses can create a distinctive experience for users.
Personalization at Scale
Hiring skilled writers with previous experience in writing for your industry is always a plus for businesses. For in such situations you can bank on their existing knowledge to establish personalized messaging strategies.
SEO Gains
Positive SEO impact is an added advantage with professional web writers. Creating content that persuades users and simultaneously caters to the search engines make sure your content drives traffic. This makes your published pages suitable to drive inbound visitors and streamline their entry into the conversion funnel.
One of the most common pitfalls with content is that most business owners consider content as an expense driven by compliance requirements. Definitely, content is mandatory for SEO and without it the pages look empty – but that is not all.
Good quality content keeps giving just like a bestselling novel works as a jewel that boosts the credibility of a publisher. With quality content, you get:
Increased ROI
Content is relatively inexpensive when compared to the customer acquisition cost in social media and Google ads. When used in combination with other channels, content marketing agencies can create the foundation of your marketing strategy, creating the bedrock of your campaign.
Sustainable Website Growth
The result of publishing quality content can have an enduring impact on the website performance. On an average, websites that post content regularly notice a steady growth in first time user traffic. It keeps you relevant in the industry and maintains new lead generation.
Reduced Ad Dependency
With a targeted SEO and content strategy, businesses can drive inbound traffic from both social media and SERP. This reduces ad dependency when it comes to new user acquisition. Further, by creating a genuine connection with the readers, content strategy can encourage organic conversions.
What to Learn from Industry Experts
Veterans in the industry swear by the enduring impact of precision content creation for new and established businesses. Subhodip Das, Founder and CEO of Das Writing Services PVT LTD, a content marketing company based in Kolkata, notes the utility of content in scaling a business.
He remarks, “it is not only the clients like ClearTax and Acko that has benefitted from content marketing services, but us as well. We do not promote a service without verifying its utility. So, our teams of content experts continue to experiment with different forms of web content. The results have been consistent and incremental. Sure, SEO content is a slow-to-start engine, but once it is up and running, the returns only compound over time.”
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