The look of your home from the beginning is highly important to a sale. As soon as someone who might buy the house drives to the property, they begin judging it. That’s why the most popular exterior colors can have a significant impact—not only on how appealing a home looks, but on its resale value as well.
The colors on a home can pain distinct images about its design, its condition and the level of care it receives. If your house is painted with the latest colors in mind, property professionals say it can sell more quickly and may have a higher price. The blog tells you about the impact of exterior paint colors on property prices, new popular hues and why Brick & Batten’s expert services are a great choice for those looking to make the right decision.
The Psychology of Color in Home Exteriors
Besides making images eye-catching, color shapes mood, influences emotions and changes perception. Color used in home spaces can make people feel comfortable, show luxury, signify cleanliness or reveal its neglect. Deciding about the quality of a home is often based on its outside and the color can have a big impact on this decision.
What Buyers Want
Homebuyers are increasingly looking for homes that are “move-in ready.” A modern, neutral exterior gives buyers confidence that the interior is equally cared for. Colors that feel fresh and current can even make an older home seem more updated.
By contrast, using outdated or strange colors might give the wrong first impression. Homes in unique or strong color schemes usually take longer to sell and get a low price, mainly because would-be buyers consider the difficulties and expense of repainting.
Which Colors Increase Home Value?
Insights from brick&batten reveal that certain shades consistently boost curb appeal and value. These hues are widely accepted, adaptable to various architectural styles, and photograph beautifully for online listings.
Top Color Picks for 2025
- Sherwin-Williams’ Repose Gray – A greige color that goes well with both warm and cool accent colors. It makes everything appear clean and even.
- Bracken Slate by Benjamin Moore – A deep and slate-like color that gives an elegant touch and it stands out best on homes with various textures such as wood and stone.
- Benjamin Moore’s Swiss Coffee – A creamy white color that looks warm and traditional.
These tones are consistently among the most popular exterior colors for a reason—they give buyers a positive emotional response, making the home feel like a safe investment.
Colors That Could Hurt Resale Value
Being overly daring with color may not be practical unless where you live is known for its unique tastes (like some urban or historic neighborhoods). For suburban and rural homes, buyers expect more conventional palettes.
Colors to Be Cautious With:
- Bright Yellow – While cheerful, it can be too loud for buyers looking for a neutral palette.
- Deep Red – They often seem too bold and could look mismatched with the outside scene or around you.
- Non-Standard Greens or Blues – Although lime, teal, and turquoise are fun colors, they are not usually thought of as mature or classic.
For the most part, these colors are not popular in home exterior painting, and if the painting is not done correctly or doesn’t complement the exterior design, it can look bad.
The Importance of Trim and Accent Colors
Choosing the right primary exterior color is only part of the story. Trim, shutters, and doors can dramatically impact the finished look.
Use Accent Colors to Enhance Features:
- Front Doors – Deep navy, black, or a pop of red can act as a focal point without overwhelming the design.
- Trim – Bright white or off-white trims help frame the home and highlight architecture.
- Shutters and Garages – Muted grays or dark tones offer contrast and depth.
A well-coordinated palette, including secondary and accent tones, elevates the entire façade, adding sophistication and visual interest.
How brick&batten Helps You Choose the Right Colors
If color options are unclear to you or you’re not sure how your ideas will appear, brick&batten is available to advise. They focus on creating virtual exterior renders, guiding homeowners through trying out new exterior colors and styles before truly renovating.
Benefits of Working with brick&batten:
- Customized Designs: Every design is tailored to your home’s structure, neighborhood, and goals.
- Virtual Renderings: See your home in new colors and styles with photorealistic renderings.
- Expert Guidance: Designers stay up-to-date with national color trends and buyer preferences.
- Full Design Packages: They also provide advice on materials, lighting, landscaping, and architectural accents.
Their services make it easier to pick the most popular exterior colors with confidence, knowing the choices are backed by professional insight and market trends.
The Connection Between Exterior Colors and Home Sale Price
Multiple studies have shown that homes painted in neutral or contemporary colors sell for more. A Zillow analysis found that homes with charcoal, smoky gray, or jet black front doors sold for up to $6,000 more than expected. These subtle yet powerful details can significantly influence buyer behavior.
By selecting colors that align with current trends and appeal to the broadest range of buyers, you enhance not just curb appeal but also financial value.
FAQ: Exterior Colors and Home Value
Q. How much time should elapse before I have to re-paint my outside walls?
A home should be repainted every 5–10 years which depends on the paint, weather where you live and the kind of siding on your house.
Q. If you expect to stay in the home for a long time, can you paint with trendy colors?
Absolutely. Buy something to your taste, as resale isn’t likely soon. Adding some modern accessories can help keep a neutral feel to the main color.
Q. Does a dark color make a house look less spacious?
Choosing dark colors can reduce the space in a room, but properly used, they also give the room a sense of glamour and style, mainly when working with a contrasting trim.
Q. Is white still popular among fashion trends?
It is still popular, but lately, warm and creamy whites such as Swiss Coffee or those with beige tints, are becoming the choice.
Q. What happens if the HOA has rules against certain colors?
Confirm with your Homeowners Association before doing any painting. Even if there are restrictions on what you can do, a designer from brick&batten can give your home a great look.
Conclusion: Make the Right Color Choice for Maximum Impact
Choosing a new exterior color is more than a cosmetic upgrade—it’s a strategic investment. The right color can make your home feel fresh, modern, and more valuable. With insight into the most popular exterior colors, you can make decisions that increase buyer interest and selling price.
Professional guidance is key. That’s where brick&batten comes in. With their personalized design services and deep understanding of market trends, they make it easy to upgrade your home’s exterior with colors that complement your style.
Whether you’re selling soon or planning a long-term refresh, ensure your exterior color choices work in your favor.
