In 2024, the global sportswear market was valued at US$394.1 billion, and it is projected to grow to US$830.3 billion by 2033, representing a growth rate of over 110%. So if you’re looking to start selling sportswear products, now it’s time to do it. In this article, we’ll take a look at PeaPrint’s print-on-demand activewear products you can sell on your ecommerce store, and go over useful tips on how to get those sales rolling in Print-on-Demand Sportswear.
From fully customizable windbreakers to all-over print yoga leggings—PeaPrintl’s activewear product collection offers over 60 items you can choose from to create a fitness clothing line with your designs. But, which products should you offer your customers?
1. Choose a niche
Understanding the audience you’re selling to is the first step you should take before choosing the activewear products you want to sell online. Get to know your customers so you can offer them products that they’ll love. If you’re targeting self-care enthusiasts who practice yoga and meditation, you can sell products like the All-Over Print Yoga Leggings or the All-Over Print Padded Sports Bra.
If your customers are more likely to get their weekly exercises at the gym, you can offer them the All-Over Print Athletic T-Shirt or the All-Over Print Recycled Athletic Shorts. These items can also cover a multitude of activities, such as running, volleyball, and basketball. You can also offer sports accessories like the All-Over Print Duffle Bag and Slides. Both are great choices if you want to add cross-selling options to your fitness catalog, and if you want to offer accessories for a wide variety of sports or Print-on-Demand Sportswear.
If you want to learn more about Print on demand business, make sure to visit the PeaPrint.
2. Test your product design
Once you’re set on the products you want to sell to your niche, your next step should be strategizing and Test your product designs selling your sportswear collection. Test the product designs you offer on your online store and focus on the ones that sell best among your customers. Print-on-demand makes it easy to experiment with different design ideas so you can figure out which designs your customers prefer. Test your designs by creating at least two variants of the activewear collection you plan to sell in your store. Here’s how to do it.
First, create your designs and save them as product templates in your PeaPrint account. For this example, we’ve created a fitness collection aimed at yogis, featuring the All-Over Print Yoga Leggings, All-Over Print Padded Sports Bra, and All-Over Print Unisex Sweatshirt products.
Now, let’s create variations of your all-over print collection using different designs. In your PeaPrint account, locate your products. Select one of the products to create a new product design using PeaPrint’s design tools. Once finished, be sure to add your newly created product variations to your store and create a product listing via product mockup.
• Launch both product lines on your website and test them to find out which product designs your customers like best.
• Add promotional banners for the product lines to your website and track which banner gets the most clicks.
• Send a promotional email showcasing both product lines side-by-side. Track which line gets the most clicks.
• Post product line mockups on your social media and track which designs get the most engagement.
• Create a product listing through Facebook Business Manager and see which product gets more page views and visitors.
The data you get from these tests will help you better decide which designs you should offer in your store and which designs you should promote through paid online advertising.
3. Promote your products during major sporting events
Major sporting events can help you understand what kind of sports apparel your potential customers might be looking to buy at a given time. If your niche audience is interested in sports championships, you can create a calendar with the most popular sports events happening throughout the year and create sportswear collections based on them. Here are some ideas.
You can launch a jersey collection around the popular national teams participating in the World Cup. If you want to offer customers soccer-themed apparel, then fully customizable, all-over print unisex sports jerseys would be a great option.
Many retailers are already planning apparel collections inspired by the 2026 World Cup. With print-on-demand technology, you can create custom jerseys apparel too. Soccer fans in your target audience will certainly appreciate your brand’s swift response to the World Cup and the launch of a brand new product line. In my opinion, this is absolutely a brilliant strategy.
If your customers are interested in tennis, plan a marketing campaign with specific products in time for the Wimbledon and the US Open championships during summer. The Men’s Champion T-Shirt, All-Over Print Longline Sports Bra, Visor, and All-Over Print Headband products are great options if you want to launch a tennis collection. Make sure you plan your new product collections and campaigns 2 to 3 months in advance. It’ll give you enough time to prepare for the sporting events you want to capitalize on during the year.
4. Responding to customers’ New Year’s resolutions
And of course, don’t forget your New Year’s resolutions! According to a recent YouGov 2024–2025 survey, the most common New Year’s wishes for Americans are saving more money and exercising more. The end of the year is a great time to promote your activewear collection to customers who will be eager to get some new clothes to help them start achieving their fitness goals in January. PeaPrint users have given high praise to their all-over print travel bags and stainless steel water bottles, which can be customized to suit customers’ favorite sports. Consider adding them to your store’s New Year’s resolution promotions.
5. Don’t overlook the plus-size clothing market
According to a study by Allied Market Research, the plus-size clothing market is one of the Create a size-inclusive activewear collection fastest-growing consumer markets in fashion as it’s expected to reach $696.7 billion by 2027. There’s a large population of consumers who are looking for size-inclusive clothing options and are willing to spend money on them. Many online brands have stepped up their retail strategy to offer premium activewear for a wide range of body sizes. If your brand celebrates body positivity and inclusivity, make sure to offer activewear apparel to customers of all shapes and sizes. PeaPrint offers a wide range of sizes for activewear products. Check out our All-Over Print Leggings, All-Over Print Biker Shorts, and All-Over Print Longline Sports Bra—they’re trendy athleisure pieces that can be easily incorporated into casual outfits.
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