It’s called conversational marketing. It’s like having a nice chat with people who might buy stuff. But sometimes, businesses make mistakes when they try to do this. These mistakes can make customers unhappy or confused. Here are three big oopsies that businesses should try not to make when they use conversational marketing solutions:
1. Being Too Pushy
Imagine you’re playing with a friend, and they keep trying to make you play their favorite game, even when you want to do something else. That’s not fun, right? Well, some businesses do this with their customers.
They use their chatbots or emails to keep asking people to buy things. They send too many messages or pop up too often on websites. It’s like they’re saying “Buy! Buy! Buy!” all the time.
This can make people feel annoyed. They might start to ignore the business or even decide to never buy from them. It’s like when you stop playing with a friend who always wants to be the boss.
Instead, businesses should be more like a helpful friend. They should listen to what customers want and only offer things when it makes sense. It’s better to wait for the right time to talk about buying stuff.
2. Forgetting That Customers Are Real People
Sometimes, businesses get so excited about their cool AI tools that they forget there are real people on the other end. It’s like talking to a stuffed animal and forgetting it’s not alive.
They might use robots to answer all customer questions, even when a real person would be better. Or they might send emails that sound like a robot wrote them, with no feeling or understanding.
This can make customers feel unimportant, like the business doesn’t really care about them. It’s like when someone pretends to listen to you but is really thinking about something else.
Good businesses remember that every customer is a real person with feelings. They use their AI tools to help, but they also make sure there are real people ready to talk when needed. They write messages that sound friendly and understanding, not cold and robot-like.
3. Not Listening and Learning
Some businesses talk a lot but don’t listen very well. It’s like having a conversation where one person does all the talking and never lets the other person speak.
They might ask customers questions but then ignore the answers. Or they might not look at what customers are saying on social media or in reviews. This means they miss out on learning important things.
For example, if lots of customers are asking the same question, that’s a clue that something needs to be explained better. Or if people keep complaining about the same problem, that’s a sign that something needs to be fixed.
Smart businesses pay attention to everything customers say. They use this information to make their products better, fix problems, and learn how to talk to customers in a better way.
They’re like good students who not only answer questions in class but also ask questions and learn from the answers. This helps them get better and better at making customers happy.
By avoiding these three big mistakes, businesses can do much better at conversational marketing. They can make customers feel valued and understood. This makes people want to come back and buy more things.
Remember, good conversational marketing is like having a nice talk with a friend. It should be helpful, not annoying. It should make people feel good, not frustrated. And it should show that the business is really listening and cares about what customers think and feel.
When businesses get this right, it’s great for everyone. Customers are happier, and businesses do better. It’s like when everyone in a game is having fun – everybody wins!
